That is a real tour page we looked at recently. Six dates on the band's own account, a handful through other promoters, and the rest scattered across Ticketsolve, Universe, Tickettailor and four separate council box offices.
Every one of those systems holds a few of their fans' email addresses. None of them holds all of them. And the band cannot tell the people who came in Cottingham that they are playing Grassington.
Most tribute acts we look at sell somewhere between a fifth and a third of their own dates. The rest belong to the venue. Both matter, and they need handling differently.
You hired the room, you took the risk, you filled it. The booking fee on every ticket goes to a ticketing company. Sell the same ticket at the same price from your own site and that money is yours instead.
You also get the buyer — name, email, town — which over a couple of years is worth more than the fees.
The venue sells the ticket, the venue keeps the customer, and that is the deal you agreed. We simply put their booking link on your own tour page.
Your audience still sees one list with every date on it, under your name, instead of being sent off to eight different websites.
Booking fees are a flat percentage with no cap, so the biggest cash amount lands on your best-value ticket — the one that brings four people through the door instead of one.
| Real prices, UK theatre tour | Face value | Fee to the platform | Fee on your own site | You keep |
|---|---|---|---|---|
| Standard | £22.00 | £1.85 | £0.56 | £1.29 |
| Standard, larger venue | £24.00 | £2.02 | £0.59 | £1.43 |
| Group of four | £80.00 | £6.72 | £1.50 | £5.22 |
Fee shown at 7% + VAT, the common TicketSource rate. Your own site pays Stripe's published rate for a standard UK card, 1.5% + 20p, straight from your account — it never comes through us and we take no commission on any ticket.
Ten self-promoted dates at 140 tickets a night, on that mix, comes to roughly £2,600 a year that would stay with you instead. Your audience pays exactly what they pay now.
Your own dates sell on the page. Venue dates link out to their box office. Each show gets its own page so it can be found in search and shared as one link.
Plenty of tribute acts run a second show. Both sit on the same system at no extra cost — one login, one mailing list, two tours.
Everyone who buys direct joins a list held on your own site. Email the people near Ormskirk about Ormskirk instead of emailing everybody about everything.
No app, no hardware, no charge per scanner. Civic halls have thick walls; it keeps working when the signal does not.
Weddings and corporate work is half the income for a lot of bands. Rates, line-up options, tech spec and a form that reaches you, not a contact address nobody checks.
Most tribute acts sell nothing. Thirty theatre audiences a year is a lot of people walking past a table that is not there.
You own the domain, the customer records and the mailing list — during the term and after it. Whenever you leave, we export the lot and hand it over.
We will go through it, tell you which dates are yours to sell and what the booking fees on them come to across a year. No charge, and no obligation to do anything about it.
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